The ability to create different variants of your campaign and then testing these variants in laboratory settings will help you generate significantly improved results.

Menu Navigation: Campaigns - Split Tests
 

List all Split Tests

When you click on the split tests link inside Mumara, you'll be taken to the page as it appears below

Table Fields

Field	Description
Name	Name of the split test
Based on	Contact Lists: Find the best performing contact list Broadcasts: Find the best variant of your broadcast
Elements	The names of contact lists or broadcasts involved in split test
Selection Criteria	Based on open rate Based on click-through rate
Created on	Date/time when this split test was created
Actions	Edit: Edit this split test Delete: Delete this split test

 

Add New Split Test

Click on [+ Add New] button and you'll be taken to the page where you can add a new split  test as appears below.


 

Form Fields

Field Name	Description
Split Test Name	Name of the split test being created
Based on	Broadcasts: Choose the best variant of the broadcast Contact Lists: Choose the best performing contact list
Elements	Select minimum two of the broadcasts or contact lists (as per the selection above)
Winning Criteria	Open Rate: Choose the winning element based on maximum open rate Click-through Rate: Choose the winning element based on maximum click-through rate Click-through Rate for a specific hyperlink: Choose the winning element based on maximum click-through rate for a specific hyperlink.
Decision Percentage	Emails will be sent in equal groups to this % of elements selected
Send Remaining After	Time duration to wait for the results before finding the winning element
Action to Perform	Find winning element and update the results Find winning element and send leftover to it