Knowledgebase

Split Test

The ability to create different variants of your campaign and then testing these variants in laboratory settings will help you generate significantly improved results.

Menu Navigation: Campaigns - Split Tests
 

List all Split Tests

When you click on the split tests link inside Mumara, you'll be taken to the page as it appears below

(The above snapshot isn't an updated snapshot)

Table Fields

Field Description
Name Name of the split test
Based on Contact Lists: Find the best performing contact list
Broadcasts: Find the best variant of your broadcast
Elements The names of contact lists or broadcasts involved in split test
Selection Criteria
  • Based on open rate
  • Based on click-through rate
Created on Date/time when this split test was created
Actions Edit: Edit this split test
Delete: Delete this split test
 

Add New Split Test

Click on [+ Add New] button and you'll be taken to the page where you can add a new split  test as appears below.


 

Form Fields

Field Name Description
Split Test Name Name of the split test being created
Based on Broadcasts: Choose the best variant of the broadcast
Contact Lists: Choose the best performing contact list
Elements Select minimum two of the broadcasts or contact lists (as per the selection above)
Winning Criteria Open Rate: Choose the winning element based on maximum open rate
Click-through Rate: Choose the winning element based on maximum click-through rate
Click-through Rate for a specific hyperlink: Choose the winning element based on maximum click-through rate for a specific hyperlink.
Decision Percentage Emails will be sent in equal groups to this % of elements selected
Send Remaining After Time duration to wait for the results before finding the winning element
Action to Perform
  • Find winning element and update the results
  • Find winning element and send leftover to it
 
How to Start Split Test?
If you are wondering how to start a split test, go to Actions -> Schedule and choose the Campaign Type as "Split Test" from the dropdown on Step 1.