Knowledgebase

Broadcast Stats

View detailed reporting of every email and broadcast that you have sent. The reporting includes open/click tracking, geo-information, graphical stats, delivery information, logs, and more.

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Fields

Field Description
Schedule Label Friendly name that you set while scheduling the broadcast
Scheduled By Person/user who has scheduled the broadcast
Broadcast The broadcast template that was sent to the audience of this broadcast
Audience Contact lists or the segment to which the broadcast was sent
Start Time Date/time when this broadcast was started
Contacts Number of contacts involved in the selected audience
Sent Number of emails that have been sent so far
Skipped The recipients that were skipped during the scheduling process for some reason
i.e. unsubscribed, suppressed, inactive, hard bounced, spammed
Opened Number of HTML email openings
Clicked Number of clicks on the hyperlinks inside email content
Unsubscribed Recipients who have opted-out from receiving any further emails from your side
Details Click here to view advanced summary and stats of the broadcast


Detailed Statistics

View advanced statistics of the individual broadcast/campaign and track the engagements of your audience. Click on the stats icon to view detailed statistics

Summary

Field Description
Schedule Label Friendly name that you set while scheduling the broadcast
Scheduled By Person/user who has scheduled the broadcast
Audience Contact lists or the segment to which the broadcast was sent
Broadcasts The broadcast template that was sent to the audience of this broadcast
Sending Nodes Sending Nodes that were used to send this broadcast
Time Started Date/time when this broadcast was started
Time Finished Date/time when this broadcast was finished
Duration The time taken to this broadcast for completion
Status Current status of the scheduled broadcast
  • Starting in: When you schedule a broadcast for later, it shows the time remaining before this broadcast is going to start
  • Preparing: It means Mumara is preparing the broadcast and segmenting the audience to initiate the run
  • Running: The broadcast is running and emails are sending out
  • Paused: The broadcast has been paused manually
  • System-Paused: The broadcast has been paused by the system for some error
Total Contacts Total number of contacts in the selected audience
Sent Number of emails that have been dispatched so far
Skipped The recipients that were skipped by the system during the scheduling process
i.e. unsubscribed, suppressed, inactive, hard bounced, spammed
Opened Number of HTML email openings
Clicked Number of clicks on the hyperlinks inside email content
CTR Click-through rate is the percentage of clicks against the number opens
Bounced Number of emails that were bounced back from the recipient's server
Unsubscribed People who have opted-out from receiving any further email from your side
Threads Number of workers/jobs used for this broadcast
Track Opens If this broadcast is set to track the opening of HTML emails
Track Clicks If this broadcast is set to track link clicking
Embed Unsubscribe Link If this broadcast is embedding the unsubscribe link forcibly
Scheduled By Person/user who has scheduled this broadcast

Opened

It displays the tracking info of the recipients who are opening the emails


 
Field Description
ID Subscriber ID of the recipient/contact
Email Address The email address of the recipient
List/Segment List or Segment that the recipient belongs to
IP Address The IP address of the recipient at the time of email opening
City City of the recipient
Region Region of the recipient
Zip Zip code of the recipient
Country Country of the recipient
Browser The browser of the recipient from which the email was opened
OS OS of the recipient from which the email was opened
Date/Time Date/time when the recipient opened the email

Clicked

It displays the tracking info of the recipients who are clicking on the links inside emails

Field Description
ID Subscriber ID of the recipient/contact
Email Address The email address of the recipient
List / Segment List or Segment that the recipient belongs to
Link Clicked The hyperlink in the email content that was clicked
IP Address The IP address of the recipient at the time of email opening
City City of the recipient
Region Region of the recipient
Zip Zip code of the recipient
Country Country of the recipient
Browser  The browser of the recipient from which the email was opened
OS OS of the recipient from which the email was opened
Date / Time Date/time when the recipient opened the email

Unsubscribed

Unsubscribes are the people who are opting out from your contact list(s) or segments so they don't receive any further email from your side. Mumara skips all unsubscribed contacts while preparing the broadcast before sending it.

Field Description
ID Subscriber ID of the recipient/contact
Email Address The email address of the recipient who has unsubscribed
List / Segment List or Segment that the recipient belongs to
IP Address The IP address of the recipient at the time of email opening
City City of the recipient
Region Region of the recipient
Zip Zip code of the recipient
Country Country of the recipient
Browser  The browser of the recipient from which the email was opened
OS OS of the recipient from which the email was opened
Date / Time Date/time when the recipient opened the email

Bounced

The messages which were unable to reach to the recipient's mailboxes are the bounced emails. Mumara gives information for such emails by processing the failed delivery reports.

Field Description
ID Subscriber ID of the contact
Email Address The email address that was unable to receive your message
Type Hard: A hard bounce is an e-mail message that has been returned to the sender because the recipient's address is invalid. A hard bounced recipient will not be tried again for any further broadcast.

Soft: A soft bounce is an e-mail message that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient. Mumara doesn't skip soft bounced recipients while sending process.
Code (Rule id) Bounce code that Mumara fetches from the delivery report
Reason Short reason of the bounced-back email
Details The detailed description of the failed delivery and resolution suggested by the remote server
Sending Node The Sending Node that was used to relay this email
Message ID The message-id of the email that was sent
Date / Time Date/time when this email was relayed

Complaints

This list displays the contacts who have reported you as spam.
 
Field Description
ID Subscriber id of the contact
Email Address The email address of the contact who complained
Date / Time Date/time when your email was reported as abuse
Important! It's important that you have Feedback Loops configured in order to process spam complaints.

Logs

View the detailed log of every email going out and deliverability info.

Field Description
ID Subscriber ID of the contact
Email Address The email address of the recipient
Activity Injected: The message was accepted by the Sending Node
Rejected: The message was rejected by the Sending Node for some reason
Deferred: The message delivery has been delayed by the Sending Node
Delivered: The message has been delivered to the recipient
Opened: The recipient has opened the email
Clicked: The recipient has clicked on a link inside the email
Soft Bounced: The delivery has been failed temporarily for some reason
Hard Bounced: The delivery has been permanently failed
Spammed: The recipient has reported the email as spam
Unsubscribed: The recipient has opted out from your list to avoid receiving any further email from your side
Status - : The message is ready and waiting to be sent
Sent: The message has been sent to the Sending Node
Skipped: The recipient has been skipped during preparation
Sending Node The Sending Node that was responsible for the message delivery
Message-ID Message-ID of the email
Create at Date/time when the message was pushed to the Sending Node for delivery
Last Activity Last recorded activity of the recipient

A / B

Find the best performing contact list, sending node or even broadcast by looking into A/B stats. It gives you a breakup of stats based on the performance of the individual assets.

Types

  • By Contact Lists: View the engagement of individual Contact Lists
  • By Broadcasts: View the performance of individual Broadcasts
  • By Sending Nodes: View the engagement of individual Sending Nodes
Field Description
Contact List / Broadcast / Sending Node Name of the Contact List / Broadcast / Sending Node
Sent Total recipients involved in the campaign
Opened Number of recipients who have opened the email
Clicked Number of recipients who clicked on a link inside the email

Export Options

  • Overview: Export the PDF overview of the numbers
  • Delivered: Export the delivered recipients to a CSV file
  • Opened: Export the recipients to a CSV file who have opened the email
  • Clicked: Export the recipients to a CSV file who have clicked on a link
  • Unsubscribed: Export the recipients who have unsubscribed from your contact list(s)
  • Bounced: Export the recipients who had failed delivery
  • Complaints: Export the recipients who have reported as abuse
  • Logs: Export campaign logs
  • Export All: Export all CSV in a zipped file