Knowledgebase

14.3-Stats of Auto Responders

Auto Responder Stats

The table belongs to the reporting and stats of the emails being sent immediately after a subscriber joined the list or after the subscriber spent set period of time in the list. The auto responders are sent automatically on predefined time. Therefore it is essential to keep the record of the results they have generated. Reach, “Auto responders Stats” under “Statistics” in the left navigational menu to see how the auto responders are performing.

Figure#14.3.1: Auto Responder Stats
View Autoresponder Stats

Table#14.3.1: Statistical Details of Auto Responder Campaigns

Sr.

Serial number of records in the table.

Auto responder Name

The name which you have provided while creating the auto responder, to maintain a distinct identity of it among others. This helps to quickly search the desired auto responder to view how it has performed.

Status

Current status of the auto responder, if it paused, running or completed.

Sent

Numbers of the subscribers which the auto responder has been sent to,

Bounced

Number of bounced back emails.

Opened

The column displays the results of both, total opens and unique opens. The person who opens the campaign is known as opener, and the action is marked as open within the application.

Unique opens points out the action of the subscriber who first time opens the auto responder, and does not repeat the action. If the subscriber reopens the auto responder email by repeating the action, this repeated action will not be considered as unique open.

Clicked

Same goes for unique and total clicks as described above for the unique opens and total opens.

Actions

The action column provides the ability to go advance and view the detailed summary of statistics, perform particular actions such as filtration of the records and exporting the records to a file. After you click “View Detailed Stats” under the “Actions” column, you will be taken to the next page to view the detailed stats and perform related tasks with ease.Figure#14.3.2 shows how the detailed page looks like and what information it gives. 

Figure#14.3.2: View Detailed Stats
Detailed Summary- Autoresponders

a)      Number of records per page

To select the number of records you want to view per page, the page puts a dropdown menu on view towards the top of the page. The dropdown menu starts from 10 records to display, and ends with all records on one page. The following figure indicates the position of the dropdown on the page.

Figure #14.3.3: Number of Records per Page
Records per Page-AR

b)    Search Auto Responder Stats

The search box helps to search particular campaign from the list of sent auto responders. If you have sent a good number of auto responders, this helps you to search and view result of particular auto responder from the long list. Cut the process short, just type some unique identifiable information into the search box like, schedule label or name to search the particular auto responder stats.

Figure#14.3.4: Searching Auto Responder Stats
Search Records-AR

Detailed Stats Page

a)      Campaign Summary

The first tab offers you the detailed summary of the campaign, which includes the information such as campaign type, name of selected campaign(s), selected subscriber list(s) to send this campaign to, status of campaign and brief of other related information.

b)      Opens

Next to the campaign summary, a table opens along with the details of the subscribers who opened the auto responder. The table contains the following information of each opener.

Table#14.3.2: Details of Opens

Sr.

Serial number of records in the table.

Email

Email address of the subscriber who opens the auto responder campaign.

Opened Time

The exact time when the subscriber opens the email, he/she received.

Opener’s IP

The IP using which the email has been opened by the subscriber.

City

City in which the email is being opened by the recipient/subscriber.

Region

Regional information where the subscriber was located when opening the email.

Country

Country which the IP address of the opener belongs to.

Copy Opener Details

Use the copying options to copy the data in the columns of the table appears below. You can copy the table by using the “Copy” button and can paste it manually in a file, or can copy and save the complete table along with the columns to .CSV file, Excel or PDF format. Further you can get a print out of the complete table by clicking “Print”. See the following figure.

Figure#14.3.5: Copy the Table

Copy Table-AR

Filter Opens

Filter the records based on the opener’s country, select a country from the dropdown to view the details of the opens from the selected country. You can further copy the filtered records using the copying options as discussed above. . You can copy the table of filtered records by using the “Copy” button and can paste it manually in a file, or can copy and save the filtered table along with the columns to .CSV file, Excel or PDF format.

a)      Clicks

Table#14.3.3: Details of Clicks

Sr.

Serial number of records in the table.

Email

Email address of the subscriber who clicks the link in the email he/she receives.

Click Time

The exact time when the subscriber clicked the link.

Clicker’s IP

The IP using which the link has been clicked by the subscriber.

Link

The link that was being clicked. 

City

City in which the link is being clicked by the subscriber/ recipient. 

Region

Regional information where the subscriber was located when clicking the link.

Country

Country which the IP address of the clicker belongs to.

Copy Clicker Details

Use the copying options to copy the data in the columns of the table appears below. You can copy the table by using the “Copy” button and can paste it manually in a file, or can copy and save the complete table along with the columns to .CSV file, Excel or PDF format. Further you can get a print out of the complete table by clicking “Print”. See the following figure

See Figure#14.3.5 Above

Filter Clicks

Filter the records based on the clicker’s country, select a country from the dropdown to view the details of the clicks from the selected country. You can further copy the filtered records using the copying options as discussed above.  You can copy the table of filtered records by using the “Copy” button and can paste it manually in a file, or can copy and save the filtered table along with the columns to .CSV file, Excel or PDF format.

b)      Bounced

Next to the clicks, the bounced tab opens up the table, which provides even the minor details of the bounced back emails.  The table provides the following information.

Table#14.3.4: Details of Bounced Emails

Sr.

Serial number of records in the table.

Email

The email which bounced back in result of sending the auto responder.

Bounced Time

The exact time when the system received this email as bounce.

Bounce type

The type of the bounce between hard and soft. Hard bounce shows the permanent delivery error, while the soft bounce is momentary delivery issue.

Bounce Code

Whenever an email is bounced, it bounces back with a reason, why these delivery problems occur. Each bounce reason has its own error code, and most of the general delivery issues and their codes are categorized as per the industry standards. The column shows the error/bounce code associated with the bounce reason.

Bounce Reason

As described in the above field for “Bounce Code”, there are reasons behind each email which bounced back. The column shows that reason.

Advance Bounce Stats (PowerMTA Bounce Processing)

Integration of the bounce account with the VMTA based application PowerMTA, helps to go forward to find out the advance details of the delivery issues. You will be able to view the advance details in the columns after “Bounce Reason”, only if the bounce account has been integrated with PowerMTA for processing and collection of the bounce stats. The following table describes what advance stats of the bounced email, the PMTA bounce processing can collect.

Extension-Table#14.3.4: Details of Bounced Emails (PowerMTA)

Bounce Details

Along with the bounce reason and the error code, the bounce which processed using the PMTA presents a delivery issue in detail. The column carries the appropriate detailed message, why the delivery issue occurred and why the email the sending of the email is being rejected?

Is it due to the spam content, recipient address rejected it, rejected because the network is on block list or some temporary problem occurred? This detailed information further helps to troubleshoot and fix the delivery issues and improve the results.

DNS MTA

It refers to the MX host/ mail exchange host of the recipient, responsible of processing the transmission details received from the sender MTA within the server application infrastructure.

DLV Source

 

DNS Destination

 

VMTA

Virtual MTA or simply VMTA is the technology which PowerMTA uses to extend your control on your email stream, and enables to manage the IP address separately for even a single message which is being sent. This column shows information about the VMTA of the bounced back email. 

VMTA Pool

The column refers to the pool of the VMTA using which the email is being sent, and eventually bounced back. As described above, to ensure standardized bounce categorization, details of non-delivery report along with the classified information of sending infrastructure is key.

Copy Bounced Details

Use the copying options to copy the data in the columns of the table appears below. You can copy the table by using the “Copy” button and can paste it manually in a file, or can copy and save the complete table along with the columns to .CSV file, Excel or PDF format. Further you can get a print out of the complete table by clicking “Print”.

See Figure#14.3.5 Above

Filter Bounced

Filter by Error Code:

Error codes and Bounced reasons have already been elaborated while discussing “Setup Bounce Reasons”. The first dropdown offers the ability to filter the records with their bounce codes, an example of this is selecting 5.0.0 will filter out the email addresses which does not exist.

Filter by Bounced Reason:

The second option is to filter the records with the bounce reasons. There are set industry standards for bounce reasons and their error codes. However, MUMARA allows setting up manual bounce reasons as well; reach “Setup Bounce Reasons” for more details. Select one of the bounce reasons from the dropdown to filter the records accordingly. For example, bad destination mailbox address (5.1.1) will show only the filtered records.

Filter by Type (Hard or Soft)

Keep the dropdown option at “All Bounces” if you don’t want to filter records based on bounce type. Select “Soft” to separate out the soft bounces only, and select “Hard” to filter and show the hard bounces of the auto responder campaign.

Mark Filtered

Mark the filtered bounce records as soft by clicking the button “Mark as Soft”, and mark the filtered records as hard by clicking the button “Mark as Soft”. Permanent delivery error is called “Hard Bounce” and the momentary delivery issue is considered as the “Soft Bounce”. Application stops sending further campaigns to the emails marked as hard bounce within the system. But at times you may need to mark some hard bounce as “Soft” for further emailing; it is where these two buttons help.

Copy the Filtered Records

You can further copy the filtered records using the copying options as discussed earlier. You can copy the table of filtered records by using the “Copy” button and can paste it manually in a file, or can copy and save the filtered table along with the columns to .CSV file, Excel or PDF format.

Refer to Figure#14.3.5 Above

c)       Unsubscribed

Numbers of subscribed contacts from the selected list(s) who request to stop receiving further emails are known as unsubscribed. When you send emails in bulk, it is likely to have less personal relation with each contact you have sent the auto responder to, therefore knowing the unsubscribed contacts is important and removing them from the list to stop further emailing to them is recommended. The table that follows provides required information about the contacts who unsubscribed.

Table#14.3.5: View Details of Unsubscribed Contacts

Sr.

Serial number of records in the table.

Email

Email of the person who unsubscribed from the mailing list, recommended sending practice is to keep your list updated against the unsubscribed request.

Unsubscribe Time

The time when the system received the unsubscribe request from the subscriber.

Copy Unsubscribed

Use the copying options to copy the data in the columns of the table appears below. You can copy the table by using the “Copy” button and can paste it manually in a file, or can copy and save the complete table along with the columns to .CSV file, Excel or PDF format. Further you can get a print out of the complete table by clicking “Print”.

Figure#14.3.5 Above

d)      Complaints (Abuse/Spam)

The table which follows contains the information of the subscriber who marked the received email as spam. The reasons of spam can be several, but to fix these reasons and improve deliverability, the key is obtaining and keeping the record of the spam/abuse complaints for further actions.

Table#14.3.6: Complainant Details

Sr.

Serial number of records in the table.

Email

Email of the person who marked/hit the email as spam, as the spam directly effects the reputation of sending IP, and email stream. Therefore it is recommended to process the spam/abuse complaints as soon as you receive them, always implement Feedback loops.

Complain Time

This refers to the time when the system received the complaint.

Copy Complaint Details

Use the copying options to copy the data in the columns of the table appears below. You can copy the table by using the “Copy” button and can paste it manually in a file, or can copy and save the complete table along with the columns to .CSV file, Excel or PDF format. Further you can get a print out of the complete table by clicking “Print”.

Figure#14.3.5 Above

e)      Logs

Beside the general ADL campaign information, the logs table contains some of the stats as follows.

Table#14.3.7: Logs Table

Sr.

Serial number of records in the table.

Email

This refers to “From” email, the email using which the campaign is being sent.

Campaign Name

Name of the campaign which is being sent, campaign name is the first mandatory field to create a new auto responder using “Create New Campaign” page.

SMTP Label

MUMARA allows setting up as many SMTP accounts as you want. The column refers to the name of the SMTP account which is being used to send this auto responder campaign.

Sending Time

The time it took to complete the sending of the auto responder to the subscribers of the selected list(s)

Bounced

Numbers of emails bounced back in result of the auto responder.

Unsubscribed

Numbers of contacts/subscribers who requested to stop sending further emails by opting to unsubscribe from the mailing list.

Status

Current status of the campaign, is it in process of sending, completed the course of sending or paused?

DNS MTA

It refers to the MX host/ mail exchange host of the recipient, responsible of processing the transmission details received from the sender MTA within the server application infrastructure.

DLV Source

 

DNS Destination

 

VMTA

Virtual MTA or simply VMTA is the technology which PowerMTA uses to extend your control on your email stream, and enables to manage the IP address separately for even a single message which is being sent. This column shows information about the VMTA of the bounced back email. 

VMTA Pool

The column refers to the pool of the VMTA using which the auto responder campaign is being sent.

Details