2.1-Create a List

The first thing that you may need to setup after login to your account is the subscriber list. In general practices of email industry, the subscriber list is also known as contact list, subscription list and email list, mailing list or simply the list . Mumara often uses the term subscriber list because we recommend and encourage sending permission based emails to a list collected following the double opt-in process of subscription. However, the other above mentioned terms are also used in the help documentation, and all referred to the same list of subscribers. 

Using Mumara, you can create as many lists as you want by providing the relevant information. It also offers a supple way of adding subscribers to your lists and an effortless selection of the subscriber lists for sending email campaign. This article discusses the creation of the list using the fields of the form, that appears after clicking “Create Subscriber List”. 

Following Table Consists of

  • Text Fields
  • Simple and Dropdown Selections
Note: Mandatory Fields are Marked with Asterisks * in the Application

Table#2.1.1: Subscriber List Details 

List Name

Name of the new list, you are about to create. The name assigns a unique identity to the lists you create, that eventually helps recognizing this list during various processes like for creating a new segment, scheduling an email campaign and selection of the list to add subscribers etc.

Group Name

If you are setting the first list, you may find the dropdown of the existing groups empty. The dropdown for the group will remain empty, if no group was being created.


You may need to create one by clicking the small + sign under “Group Name”, in order to make this new list a part of it. If you already have created some groups, you can also make this list the part of the existing groups in the dropdown. Grouping helps in better categorization of your mailing lists.

Owner Name

Name of the owner of the list, the name also refers to the default “From Name” of the list. What it means, when you choose to send an email campaign by taking the sender information “From List”, the email will be sent on behalf of this name.


Mumara helps its clients to create sender information batches at three stages, while creating a list, while creating the SMTP account and while scheduling an email campaign. This from name along with next three fields is the part of the sender information batch of the list.


Read more on Sender Information

Owner Email

Same goes for Owner’s Email as discussed for Owner’s Name. The recipient will be able to view this email. For example, [email protected] in this field suggests that the recipient will receive the email showing [email protected] as sender.

Reply to Email

Mention an email to which you want the recipients to send their replies at. But it will only work as reply to email, if you will select to send your campaign using the sender information batch saved with the list. 


Read more on Schedule Email Campaign

Bounce Email

The dropdown offers a list of already existing bounce account within the application/user account. If you haven’t setup any, the + sign under “Bounce Email” will help to add new bounce email account. 


It is compulsory that you setup at least one bounce email before you can create a subscriber list. The emails are suspected as spam, if they don’t show return-path (bounce-to) in their headers. So sending emails without having return-path mentioned, is a wrong strategy and drops the deliverability to significant level.

Read Setting Up Bounce Accounts

Figure#2.1.1: Creating List

Contact Lists-MumaraClassic

a) All Custom Fields  

Although there isn't any term like default custom fields exists in general email marketing and list management practices. But after recognizing the importance of largely used custom fields and to cut the process short, Mumara has made certain number of custom fields, part of its default or built in structure. You need not to create them, but just to tick the checkbox for the selection of any of the custom fields existing at the right side area of “Create Subscriber List” page.

Other than these default custom fields, the additional custom fields you will later create using "Create Custom Fields" link, will also be available for you to select while creating or editing your subscriber list. So typically, this list will consist of all available custom fields. 

You can select one or more custom fields by ticketing the checkbox, or can select or deselect all by clicking (All)  

Figure#2.1.2: Select of Custom Fields for the List

Selecting Custom Fields

b) Prioritize Visibility 

You will see the replica of the custom fields section, right underneath the "All Custom Fields" list. Your selection of one or more custom fields in this section will make these particular selected fields visible on the view subscriber table of that particular list. When you will select the particular list to view its subscribers, the table will contain the column of your selected custom fields.

You can drag particular field up or drop it down to manage the sequence of the fields for view subscriber page of that particular list.

Following figure demonstrates how it shows the selected custom fields in the view subscriber table.

Figure#2.1.3: Prioritize Visibility for View Subscribers Page

Prioritize Visibility

Once you save your selection, it is how the prioritized custom fields will appear on view subscribers page of that particular list. 

Figure#2.1.4: Visible Custom Fields and Suggested Sequence on View Subscribers Page of Selected List

Visible Custom Fields