Split testing or A/B split testing is a known term in email marketing industry which helps to improve the results, by testing different variations of your campaign. But setting up the split test campaign was never too easy, and most businesses spend a lot of time and resources in creation and testing of their email marketing campaigns. MUMARA has automated the whole process from creation of a split test to editing and sending of a split test campaign.
Reach “Create Split Test” under “My Campaigns” in the left side navigational menu. Once you click “Create Split Test” the following window will appear.
Once you are at “Create Split Test” page, fill in the required fields as below to setup criteria for the new split test.
Split Test Name |
This field is to be filled with an appropriate name for the particular split list that you are about to create. The name will be used to identify the split test among other split tests within the application or user account. |
Campaign List |
The “Campaign List” displays the list of all available campaigns to select desired ones for testing. |
Winner Based On |
The dropdown offers two criteria to select one to evaluate the winner. (a)Most Opened By Subscribers If selected, the campaign most opened by the subscribers will be marked as winner of this split test. (b)Most Clicked By Subscribers If selected, the campaign most clicked by the subscribers will be declared winner of this split test. |
Kind of Test to Run |
The dropdown offers two criteria to select one of them to run the kind of test you want. If you want this test to run, and you have selected 3 different email campaigns from above. It will divide your list on the number of variations you want to test.
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After you fill in the required information and set the appropriate criteria for the split test, click “Submit” button to save the newly created split test. Press “Reset” in order to reassign the criteria.
On successful creation of the new split test, you will be able to schedule this split test for sending, during the 2nd step in the process of scheduling an email campaign, by selecting the campaign "Type" as "Split Test"
More on “Schedule an Email Campaign”