Broadcasts (Campaigns)

Admin would need to monitor the broadcasts sent from the client accounts, to keep record of few important aspects. The key among these aspects are the Failure and Success rates of broadcasts sent by the clients. It helps identifying text message spam through keeping a watch on the percentage of failure messages in specific broadcast sent through a client accounts. Following area discusses the information that the table provides to help the admin manage the application with a proactive approach.

Navigate to Broadcasts 

Admin Main Navigation -> Statistics -> Broadcasts 

S/N (Serial Number) 

Serial number is the set pattern that every table across the application follows. It shows the serial number of records in the table.

Client Name 

It is showing the name of the client from whose account the broadcast was scheduled. 

Schedule Label 

When client accounts schedule SMS broadcast, label appear as mandatory field to complete the process of scheduling. So here you will find out under which schedule label client has actually scheduled specific broadcast from his/her account.

Broadcast Name 

When a client account creates the message content using Create Broadcast, name appears as first mandatory field to fill. So it shows the broadcast that was being sent for specific schedule label in the previous column.  


The broadcast was scheduled to be sent to the contacts saved within the list that appears here. It can be one or multiple lists as per selection of the client.

Scheduled Time 

The date and time when specific broadcast was scheduled to be sent out.  


Total number of contacts specific broadcast was scheduled for.


Out of total scheduled in the previous row, message has successfully been sent to these numbers of contacts.


Number of contacts failed to receive the message.

Advanced Stats 

Click to view a close view of details related to specific broadcast's stats.

Available Filters 

Filter by Client Name 

This filter offers ability to view statistics of specific client’s campaigns. To apply this filter all you need to do is to select the client name. The suggestion box support would help you find it quickly from the list. 

Stats Table, Available Filters, Reports..

Summary and Pie-Chart 

On the next screen after clicking to advanced icon from the “Actions” column, you will see a summary of the Broadcast and a pie-chart on the right side of your screen. Summary section offers some general information with regard to the specific Broadcast that includes information like selected Contact List(s) and Broadcast, Scheduled Date & Time, Date & Time when the sending process of the broadcast was finished, and other information about the total number of scheduled, processed, sent and failed contacts.

The right side pie-chart populates two values, “Delivered” percentage of the specific Broadcast and “Failed” percentage. If client has selected the list(s) that he earlier have validated through contact validation function, the "Delivered" slice of the pie-chart would likely to dominate the other slice that shows “Failed” percentage of the broadcast. This happens because the validation holds a sophisticated mechanism to manage the List and Contacts with a goal to maintain high delivery rates and to keep failures as low as insignificant.
Campaign Summary


Graphical View

Log Table 

Next to the Summary tab on Advanced Stats page, log table can be accessed.


Serial number is the set pattern that every table across the application follows. It shows the serial number of records in the table.

Mobile Number

Mobile number of the contact processed during sending of specific Broadcast.

Schedule Label

Schedule label has already been discussed above in this article 


It gives the status value linked with the response gateway has returned with, if the gateway has returned with successful response, it will give status as “Delivered”. With error responses, “Failed” will appear as status value.


What response gateway has returned upon attempting to send on this number, e.g. “Message Delivered” the response it will give if the message is delivered in result of the attempt, or “Rejected_prefix-missing” for specific contact that returns with an error.


In case the message returned a response that falls in “Failed” status, this column will update about the error that occurred while attempting to send to the particular contact. If message was successfully delivered without any error, the row will show No_Error for such number.


Which sender ID was used to attempt sending to this number. 


What it costs the admin for sending this message. 


Which gateway was used to send this message, the row is really helpful when the admin is operating with multiple gateways and the destination zones are in place. 

Sending Time

The Date & Time when the gateway processed sending on specific number.