Trigger Stats
Statistics → Trigger Stats shows how your triggers are performing: how often each one has fired and, for triggers that send email, how the recipients responded. You create triggers under Actions → Triggers; see Triggers.
Drip campaigns are reported here too. A drip group sends when a trigger starts it, so its statistics sit under that trigger.
How trigger statistics add up
Triggers collect statistics differently from other campaigns:
- A broadcast sends once, and its report covers that one send.
- An evergreen campaign sends on a schedule, and each run has its own report.
- A trigger fires whenever its condition is met, and its report keeps adding up for its whole life.
So a trigger showing 145 in Total Actions has acted 145 times since it was created, whether that took a day or a year. The figures keep growing for as long as the trigger is active.
The Trigger Stats list
The page is titled Trigger Statistics and has one row per trigger, most recently active first.
| Column | What it shows |
|---|---|
| ID | The trigger's number. |
| Name | The name you gave the trigger. |
| Audience | How the trigger picks contacts. See Audience. |
| Trigger Action | What the trigger does when it fires. See Trigger actions. |
| Total Actions | How many times the trigger has acted since it was created. |
| Last Activity | When it last fired, in your account's time zone. ... if it hasn't fired yet. |
| Details | Click the chart icon for the trigger's report. Only triggers that send email have one; the others show .... |
Use Search to find a trigger by name, and Show entries to change how many appear on each page.
Audience
| Audience | The trigger works on |
|---|---|
| Based On List | contacts on the contact lists you chose, for example when they're added to a list |
| Based On Segment | contacts who match a segment |
| Custom | contacts picked by custom rules |
Trigger actions
| Trigger Action | What the trigger does | Report |
|---|---|---|
| Send Broadcast | Sends a broadcast to the contact. | Full broadcast report |
| Start a drip group | Starts the contact on a drip group: a series of emails sent at set intervals. | A report for each drip |
| Send notification email to admin | Sends a notification email about the contact to the address you set in the trigger, not to the contact. | Total Actions only |
| Change subscriber's status | Sets the contact to active or inactive. | Total Actions only |
| Change subscriber's format | Changes the email format the contact receives. | Total Actions only |
| Update a field value | Updates one of the contact's fields. | Total Actions only |
| Move subscriber to another list | Moves the contact to another list. | Total Actions only |
| Copy subscriber to another list | Copies the contact to another list. | Total Actions only |
| Remove subscriber | Deletes the contact from the list. | Total Actions only |
| Add subscriber to suppression list | Adds the contact to your suppression list, so they aren't emailed again. | Total Actions only |
For triggers that don't send email, Total Actions and Last Activity are the statistics: they show how often the trigger has acted, and when it last did.
Send Broadcast triggers
For a Send Broadcast trigger, the chart icon opens a report on every email the trigger has sent. The page title names the broadcast, with the trigger's name underneath.
It has the same tabs as a broadcast's report: Summary, Opened, Clicked, Unsubscribed, Bounced, Complaints, Logs and A/B, with Export Options at the top. See Broadcast Stats for what each tab shows. A few things differ:
- The figures cover the trigger's whole life. New opens, clicks and bounces keep appearing for as long as the trigger fires, and the Logs tab can span months.
- The Summary is a table rather than cards. It lists the trigger's lists, broadcast and pools (under Sending Nodes), its Status (Running or Paused), the audience size, Sent, Skipped, Opened, Clicked, CTR, Bounced and Unsubscribed, and its tracking settings. The Top Domains, Opened vs Unopened and Countries by Email Opened charts sit alongside.
- Campaign duration shows how long the trigger has existed, because a trigger has no finish time.
- There's no Live switch. Reload the page to see the latest figures.
Start a drip group triggers
For a Start a drip group trigger, the chart icon opens Trigger Details for the trigger, headed with:
| Field | What it shows |
|---|---|
| Drip group | The drip group the trigger starts. |
| Audience | List, Lists or Segment, depending on how the trigger picks contacts. |
| List, Lists or Segment | The names of the lists or segments. |
Below is a table with one row per drip in the group:
| Column | What it shows |
|---|---|
| ID | The drip's report number. |
| Drip Name | The drip's name. |
| Interval | Instant, or the delay after the trigger fires for the contact, such as 1 Days or 3 Hours. Each drip's delay counts from the trigger, not from the previous drip. |
| Last Activity | When this drip last sent an email. |
| Sent | Emails this drip has sent, across everyone who reached it. |
| Opened | Unique opens / total opens. |
| Clicked | Unique clicks / total clicks. |
| Unsubscribed | Contacts who unsubscribed through this drip. |
| Details | Click the chart icon for the drip's full report. |
Reading down the table shows you how the sequence performs step by step. Sent normally falls from one drip to the next, as contacts unsubscribe or haven't reached the later drips yet. A sharp drop in opens, or a jump in unsubscribes, at one drip points to that drip's content or timing.
A drip's report
Click a drip's chart icon to open its report, headed Drip Results. The page title names the drip, with its drip group and trigger underneath. It has the same tabs as a broadcast's report and Export Options.
The Summary table shows:
| Field | What it shows |
|---|---|
| Campaign name | The drip's name. |
| Drip group and Trigger | Where the drip belongs. |
| Audience | How the trigger picks contacts, followed by the lists or segments. |
| Sending Nodes | The pools the drip group sends through. |
| Start time and Drip age | When the drip first sent, and how long it has existed. |
| Status | Whether the trigger is Running or Paused. |
| Sent, Skipped, Opened, Clicked, CTR, Bounced, Unsubscribed | The drip's results, calculated as for a broadcast. |
| Track Opens, Track Clicks, Insert Unsubscribe Link, Scheduled by | How the drip was set up. |
Reading trigger performance
How often it fires
- A high Total Actions means the condition is met often. Make sure that's what you intended, especially for triggers that send email.
- A low Total Actions can mean the condition is narrow or the audience is small.
- Zero on a trigger that's switched on means its condition has never been met. Review its settings under Actions → Triggers.
Whether it's still working
- A recent Last Activity confirms the trigger is firing.
- An old Last Activity on a trigger that should fire often suggests something changed, such as the list it watches no longer receiving new contacts.
How recipients respond
For triggers that send email, open the report and check:
- Open and click rates, which show whether the email is relevant at the moment it's sent
- Bounces, which point to the quality of the addresses entering the trigger, for example from a web form
- Unsubscribes and complaints, which rise when a trigger fires too often or its email doesn't match what the contact expected. See Bounces and Complaints.
Good practice
- Review Total Actions and Last Activity regularly.
- Refresh the content of long-running trigger emails now and then.
- Switch off triggers you no longer need, so they don't keep acting on new contacts.
- Keep separate triggers for separate audiences, so each report tells you about one group of people.
Next steps
- Triggers: create and manage triggers
- Broadcast Stats: every tab of the report in detail
- Automations Stats: results for multi-step automations