AI Content Tags
AI Content Tags let Mumara AI write part of your email. You describe what you want once, Mumara AI writes it, and you place the result anywhere in your content as a tag. Instead of writing a new opening paragraph or product blurb for every campaign, you put [[ai:intro]] in the email and let the tag supply the words.
How it fits together
An AI Content Tag has three parts:
- A prompt template: the instructions Mumara AI follows, and the questions you're asked when you use it.
- The tag: its name, mode, AI tier and length, and your answers to the template's questions.
- The generated content: what Mumara AI wrote, stored with the tag and put into your emails when they're sent.
Because the template is separate from the tag, one well-written template can serve many tags: you create each tag by filling in a few boxes.
AI tags and the other tags
Mumara ONE has several ways to vary what an email says. They work side by side:
| Type | Syntax | What it does |
|---|---|---|
| AI content | [[ai:tag]] | Text written by Mumara AI from your template |
| Spintax | {{tag}} | Rotates between values you wrote yourself |
| Dynamic content | [[tag]] | Shows a different block depending on the recipient |
| Recipient field | %%field%% | Inserts the contact's data. See Custom Fields. |
| Inline condition | [if:field]…[endif] | Shows text only when a field has a value |
An AI tag gives every recipient of a campaign the same text. It isn't personalization. To vary content from one contact to the next, use recipient fields or dynamic content; to vary it at random, use spintax.
Before you start
- AI Content Tags use AI credits from the same balance as the rest of Mumara AI. Your plan includes a monthly allocation, and you can top up. See AI Credits.
- If Campaigns → AI Content Tags is missing from your menu: it comes with plans that include Mumara AI. If yours does and it's still missing, contact Mumara support.
The AI Content Tags page
Go to Campaigns → AI Content Tags. Above the table:
- Add New creates a tag.
- Templates opens your prompt templates. See AI Content Templates.
- Actions → Delete deletes the tags you've ticked.
| Column | What it shows |
|---|---|
| Tag | The tag's name: the word you use inside [[ai:…]] |
| Limit | The maximum number of characters Mumara AI is asked for |
| Model | The Mumara AI tier that writes the content |
| Mode | Static or Dynamic. See Static or Dynamic. |
| Created On | When the tag was created |
| Actions | Edit and Delete |
Create a tag
Go to Campaigns → AI Content Tags and click Add New.
Tag
The tag's name, and the word you put inside the token: a tag named intro is used as [[ai:intro]].
- Letters, numbers, underscores and hyphens only. Type the name; pasting into this field isn't allowed.
- It must be unique in your account.
- It can't be changed later. The name is built into every email that uses the tag, so it's read-only once saved. To use a different name, create a new tag and delete the old one.
Maximum Characters
How long the text may be: 100, 200, 300, 500, 1000 or 2500 characters. It starts at 300.
This is an instruction to Mumara AI, not an exact count. Read it as "about this long, and no longer":
| Limit | Suits |
|---|---|
| 100 | A subject line, a headline, a button label |
| 200 | A pre-header or a one-sentence summary |
| 300 | An opening paragraph or a short product blurb |
| 500 | A section of body copy |
| 1000 | Several paragraphs |
| 2500 | A long section, such as a full newsletter item |
Shorter limits also use fewer credits.
Mode
Static (the default) or Dynamic. This is the most important choice on the form. See Static or Dynamic.
Model
The Mumara AI tier that writes the text:
| Tier | Best for |
|---|---|
| Mumara AI Fast | Short, simple text such as subject lines and greetings. Quickest, and uses the fewest credits. |
| Mumara AI | Most body copy. The default. |
| Mumara AI Advanced | Important campaigns and demanding prompts. Best quality, and uses the most credits. |
See AI Tiers for a fuller comparison.
Predefined Templates
Pick the template the tag is built from. You'll see the templates Mumara provides and your own active templates. Choosing one shows:
- its Description, which explains what it's for
- its Examples, to show the kind of text it produces
- its input fields: the questions to answer, such as a topic, an audience or a product name. Required ones are marked with an asterisk.
- Select Tone Type, if the template offers a tone. Choose one of Professional/Formal, Friendly/Casual, Persuasive/Sales-oriented, Informative/Educational, Enthusiastic/Energetic, Serious/Sober, Humorous/Witty, Inspirational/Motivational, Empathetic/Understanding, Technical/Expert or Creative/Innovative.
- Additional Instructions, if the template allows them: a box for one-off guidance, such as "mention that shipping is free this week".
Get content
Click Get content. Mumara AI writes the text, and it appears in the Content box with a Credits Used badge showing what the attempt cost. Use the copy button to copy the text.
You can click Get content again until you're happy with the result; each attempt uses credits. The Content box can't be edited by hand: to change the text, change your answers or the template and generate again.
The text is plain text, without formatting. Style it by placing the tag inside formatted content in your email, such as a heading or a paragraph.
If you save a tag without generating anything, Mumara ONE generates the text once for you, so a tag is never stored empty.
Save
Click Save & Exit to return to the list, or Save & Add New to create another tag straight away. When editing, click Save.
Static or Dynamic
Static
- Generated once, when you create the tag or click Get content again.
- Every email that uses the tag gets that same text, every time.
- Uses credits only when you generate. Sending costs nothing extra.
- What you see in the Content box is exactly what recipients get.
Use Static for text that shouldn't change: approved product descriptions, a standard closing paragraph, a subject line you've checked.
Dynamic
- Rewritten each time a scheduled campaign that uses it starts sending, and the new text replaces the stored one.
- Each rewrite uses credits.
- Recurring campaigns go out with fresh wording each time, even if the broadcast hasn't changed.
- You can't see the exact text in advance, because it's written when the campaign starts.
Other emails that use the tag, such as drip and trigger emails, test emails and the web version, use the stored text and don't rewrite it.
Use Dynamic where variety helps: a changing opening line in a weekly newsletter, a tip of the week.
Which to choose
| Question | Static | Dynamic |
|---|---|---|
| Should every send read the same? | Yes | No |
| Is the wording approved and fixed? | Yes | No |
| Do you want variety across repeated sends? | No | Yes |
| Do you want to keep credit use low? | Yes | Uses credits on every scheduled send |
| Do you need to review the exact wording before it goes out? | Yes | No |
An evergreen campaign that sends daily rewrites its dynamic tags daily. If a rewrite fails, for example because you've run out of credits, the last stored text is used and the campaign still goes out.
Use tags in your emails
The token
Put the tag anywhere in your content:
[[ai:tagname]]
For example [[ai:intro]], [[ai:product_blurb]] or [[ai:subject_line]].
Insert a tag
You rarely need to type it:
- Broadcast and drip editors: click Insert Variable and open the AI Tags tab.
- Drag & Drop builder: click Variables and open AI Tags. Clicking a tag copies it; paste it into your text.
- Trigger and dynamic content editors: use the AI Tags drop-down below the editor.
Where tags work
| Location | Works |
|---|---|
| Subject line | Yes |
| Pre-header | Yes |
| From name, set under Sender Information when you schedule | Yes |
| HTML body | Yes |
| Text body | Yes |
| Inside a dynamic content block | Yes |
If a dynamic content tag contains [[ai:intro]] and your broadcast uses that dynamic tag, the AI tag inside it still works.
Combining with other tags
Hi %%first_name%%,
[[ai:intro]]
{{closing}}
AI tags are filled in last, after dynamic content, spintax and recipient fields. That's what lets an AI tag work inside a dynamic content block.
What happens when a campaign sends
- When a scheduled campaign starts sending, Mumara ONE finds every
[[ai:…]]tag in its subject line, pre-header, From name, HTML and text, including tags inside the dynamic content blocks it uses. - Each Dynamic tag among them is rewritten once, and the new text stored. This happens once per scheduled campaign, however the sending is spread out.
- The text goes into every recipient's email.
- Any
[[ai:…]]token that can't be filled, for example because the tag was deleted, is removed, so a raw token never reaches an inbox.
AI Content Templates
Templates are the recipes behind your tags. Click Templates on the AI Content Tags page to open AI Content Templates; Back to AI Content Tags returns you.
| Column | What it shows |
|---|---|
| Name | The template's name |
| Description | What it's for |
| Status | A switch. Only active templates are offered when you create a tag. |
| Count | How many times the template has generated content |
| Created on / Updated on | When it was created and last changed |
| Actions | Edit and Delete for your own templates |
Templates that Mumara provides show Assigned by admin instead of the actions. You can use them for your tags, but not change them.
Create a template
Click Add New on the AI Content Templates page.
| Field | What to enter |
|---|---|
| Status | On to offer the template when creating tags. Switch it off to retire a template without deleting it. |
| Name | What appears under Predefined Templates. Keep it short, such as Product blurb or Newsletter intro. |
| Description | Guidance for whoever uses the template. Each line is shown as a separate point. |
| Examples | Sample output, one per line, so users know what to expect. |
| Add Tone | Shows Select Tone Type on the tag form. The tone chosen is passed to Mumara AI. |
| Additional Instructions | Shows a free-text box on the tag form for one-off guidance, which is added to the prompt. |
| User Input Fields | The questions the template asks. See below. |
| Prompt | The instructions Mumara AI follows. See below. |
Click Save.
User Input Fields
Each row defines one question:
| Setting | What it's for |
|---|---|
| Sort | The order the field appears in |
| Field Name | The label users see, such as "Product name" |
| Placeholder | The short key the prompt uses for this answer, such as product. Keep it to one simple word, without spaces. |
| Description | Help text shown under the field |
| Select field | Text Field, Textarea or Dropdown |
| Required | Required or Not Required |
| Dropdown field values | For drop-downs: the choices, separated by commas |
Use + to add a row and − to remove one.
Prompt
Write the prompt as you'd brief a copywriter, and put the user's answers in with the placeholder between three hash signs on each side:
Write a short product blurb for ###product###, aimed at ###audience###.
Focus on the benefit, not the specification. Don't use exclamation marks.
Above the prompt box, there's a button for each placeholder you've defined. Click one to add its token to the prompt without typing it.
When a tag is generated, each ###placeholder### is replaced with the user's answer, and the length, the tone and any additional instructions are added.
###placeholder### is only used inside prompts. The token you put in an email is always [[ai:tagname]].
AI credits
| Action | Uses credits |
|---|---|
| Clicking Get content | Yes, each time |
| Saving a tag that has no content yet | Yes, once |
| Sending a campaign that uses a Static tag | No |
| Sending a scheduled campaign that uses a Dynamic tag | Yes, once per campaign |
| Test emails, previews and the web version | No |
The Credits Used badge shows what each generation cost. Your balance and monthly allocation are on the AI Credits tab of Plan & Usage, and credit costs per tier are on Mumara ONE pricing. See AI Credits.
If you have no credits left and your plan doesn't allow overuse, Get content shows a message saying so instead of generating.
Manage tags
- Edit a tag by clicking Edit in its Actions menu. Everything can be changed except the name. Editing doesn't rewrite the text by itself: to refresh it, click Get content, then Save.
- Delete a tag from its Actions menu, or tick several and choose Actions → Delete.
Get content only previews new text. The tag keeps the text it was saved with until you click Save, so leaving without saving changes nothing in your emails. Deleting a tag doesn't change the emails that use it: the next time one is sent, the token is removed and that part of the email is simply missing. Search your broadcasts and templates before deleting a tag that has been used.
Good practice
Naming
- Name the tag by its role, not its content:
intro,product_blurb,signoff. - Keep names short, and use a prefix for a family of tags:
spring_intro,spring_offer.
Prompts
- Be specific about format: "two sentences", "one paragraph, no bullet points".
- Say what to avoid as well as what to include: "don't mention prices".
- Put the audience in the prompt, not just the topic. A product reads differently to a loyal customer and a new lead.
- Try a new template on a throwaway tag before relying on it.
Mode and tier
- Start with Static. Move to Dynamic only when variety is worth the credits on every send.
- Start with Mumara AI. Use Fast for short fragments and Advanced for your most important campaigns.
- Match the length to the space. Asking for 2,500 characters to fill one line wastes credits.
Reviewing
- Read the text before saving. It's sent exactly as written.
- Mumara AI sees only the prompt, not the rest of your email, so check the text fits around it.
- If the tone is wrong, adjust the template or the tone rather than generating again and again.
Examples
Newsletter introduction
Template: Newsletter intro, with the inputs topic and audience (both Text Field, required), Add Tone on, and this prompt:
Write a two-sentence introduction for a newsletter about ###topic###,
addressed to ###audience###. Lead with why it matters to the reader.
No exclamation marks, no greeting line.
Tag: intro, Dynamic (the newsletter goes out monthly and shouldn't repeat itself), Mumara AI, 300 characters, topic spring planting, audience home gardeners, tone Friendly/Casual.
In the broadcast:
Hi %%first_name%%,
[[ai:intro]]
Here's what's new this month.
Product blurb reused across campaigns
Tag: flagship_blurb, Static (the wording is approved and mustn't change), Mumara AI Advanced, 500 characters.
Put [[ai:flagship_blurb]] in as many broadcasts as you like. It uses credits once and reads the same everywhere.
Subject line
Tag: subject_spring, Static, Mumara AI Fast, 100 characters.
Put [[ai:subject_spring]] in the broadcast's Email Subject. Keep it Static, so you know exactly what recipients will see in their inbox.
AI tag inside dynamic content
Create a dynamic content tag with a unit for VIP contacts whose content contains [[ai:vip_note]], and a fallback unit for everyone else. Use the dynamic tag in your broadcast as usual. VIP contacts get the AI-written note; everyone else gets the fallback, and the AI tag isn't used for them.
Troubleshooting
| Problem | What to check |
|---|---|
| Campaigns → AI Content Tags is missing | Contact Mumara support. |
| Nothing appears where the tag should be | The token was removed because it couldn't be filled. Check the name in the token matches the tag exactly, including underscores and hyphens, and that the tag still exists. Tags aren't shared between accounts. |
| Get content shows an error | You may be out of AI credits; check Plan & Usage. If Mumara AI returned nothing usable, try again or simplify the prompt. Fill in every required field first. |
| The text is the same on every send | The tag is Static. Edit it and choose Dynamic for fresh text each time. |
| A dynamic tag didn't change | The rewrite failed and the last text was used; check your AI credits. Only scheduled campaigns rewrite dynamic tags; drip and trigger emails use the stored text. |
| The text is longer than the limit | Maximum Characters is an instruction, not a cut-off. Say it in the prompt as well: "Reply in no more than 300 characters." |
| A template isn't offered on the tag form | Its Status is off. Switch it on under Templates. |
Next steps
- AI Credits: how credits are used and topped up
- AI Tiers: choosing between Fast, Mumara AI and Advanced
- Dynamic Content Tags: content that changes per recipient
- Spintax: rotating variations you write yourself
- Broadcasts: put your tags to work