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Key Features

Mumara Campaigns provides a comprehensive set of features for professional email marketing. This page details the core capabilities of the platform.

List Management​

Contact Lists​

  • Create unlimited contact lists
  • Organize lists into groups
  • Set default sender information per list
  • Track list growth and engagement metrics

Custom Fields​

  • Create custom fields for subscriber data
  • Support for multiple field types (text, number, date, dropdown, checkbox)
  • Use custom fields in email personalization
  • Import/export custom field data

Segmentation​

  • Create dynamic segments based on subscriber data
  • Combine multiple conditions with AND/OR logic
  • Segment by engagement (opens, clicks, bounces)
  • Save and reuse segment definitions
  • Export segment data

Suppression Lists​

  • Email Suppression: Block specific email addresses
  • Domain Suppression: Block entire domains
  • IP Suppression: Block by IP address
  • Automatic suppression on bounce/complaint
  • Import suppression lists in bulk

Contact Management​

Subscriber Operations​

  • Add contacts manually or via import
  • Bulk update contact information
  • View contact activity history
  • Track email engagement per contact
  • Manage subscription status

Import Capabilities​

  • CSV file import
  • Map columns to fields
  • Handle duplicates (skip, update, or create new)
  • Validate email addresses on import
  • Schedule large imports

Campaign Types​

Broadcast Campaigns​

Standard one-time email campaigns with:

  • Rich HTML editor
  • Plain text fallback
  • Attachment support
  • Preview and test sending
  • Schedule for future delivery

Drip Campaigns (Autoresponders)​

Automated email sequences that:

  • Trigger on subscription
  • Send at defined intervals
  • Support multiple emails in sequence
  • Track individual email performance
  • Pause/resume capabilities

Split Tests (A/B Testing)​

Optimize campaigns by testing:

  • Subject lines
  • Email content
  • Sender names
  • Send times
  • Automatic winner selection

Trigger-Based Campaigns​

Event-driven emails triggered by:

  • Subscription to list
  • Link clicks
  • Email opens
  • Custom events via API
  • Field value changes

RSS Campaigns​

Automated content-driven campaigns that:

  • Fetch fresh content from any RSS/Atom feed
  • Monitor feeds at defined intervals (hourly, daily, weekly)
  • Automatically send emails when new content is detected
  • Iterate over multiple feed items in a single email
  • Configure the number of items to include per email
  • Support for multiple feeds per campaign
  • Customizable email templates with feed item placeholders
  • Skip sending if no new content is found
Use Case

Perfect for newsletters, blog digests, news updates, or any content that updates regularly. Set it once and let Mumara automatically notify your subscribers when new content is published.

Content Features​

Email Editor​

  • Drag-and-drop visual editor
  • Raw HTML editing
  • Template system
  • Mobile-responsive designs
  • Image hosting and management

Personalization​

  • Merge tags for subscriber data
  • Custom field insertion
  • Conditional content blocks
  • Fallback values for empty fields

Spin Tags​

Create content variations automatically:

  • Define multiple versions of text
  • System randomly selects version
  • Improve deliverability
  • Test different messaging

Dynamic Content​

Display different content based on:

  • Subscriber attributes
  • Segment membership
  • Geographic location
  • Past engagement

Delivery Infrastructure​

Sending Nodes​

Connect multiple sending sources:

  • SMTP Servers: Any standard SMTP server
  • Amazon SES: Direct API integration
  • SendGrid: API integration
  • Mailgun: API integration
  • SparkPost: API integration
  • Postmark: API integration
  • Mailjet: API integration
  • Elastic Email: API integration
  • SMTP2Go: API integration
  • PowerMTA: Advanced integration

Sending Domains​

  • Add and verify sending domains
  • DKIM signature configuration
  • SPF record guidance
  • Domain reputation tracking

Bounce Handling​

  • IMAP/POP3 bounce mailbox processing
  • Automatic bounce classification
  • Hard/soft bounce differentiation
  • Custom bounce rules
  • Automatic list cleaning

Feedback Loops (FBL)​

  • Process ISP complaint reports
  • Automatic unsubscription
  • Complaint tracking
  • ISP-specific handling

Scheduling & Throttling​

Campaign Scheduling​

  • Send immediately
  • Schedule for specific date/time
  • Timezone support
  • Recurring schedules

Multi-threading​

  • Configure parallel sending
  • Control sending speed
  • Balance across sending nodes
  • Prevent server overload

Throttling​

  • Hourly sending limits
  • Daily sending limits
  • Per-node limits
  • Automatic queue management

Analytics & Statistics​

Real-time Tracking​

  • Delivery status
  • Open tracking (pixel-based)
  • Click tracking (link wrapping)
  • Bounce detection
  • Complaint monitoring

Campaign Reports​

  • Delivery summary
  • Engagement metrics
  • Geographic data
  • Device/client information
  • Trend analysis

Contact-Level Data​

  • Email history per contact
  • Engagement timeline
  • Activity logs
  • Conversion tracking

Administration​

User Management​

  • Multi-user support
  • Role-based access control
  • Custom permission sets
  • User packages/quotas

Staff Management​

  • Administrator accounts
  • Admin role definitions
  • Granular permissions
  • Activity logging

API Access​

  • RESTful API
  • API key management
  • Role-based API permissions
  • Webhook support

White Labeling​

  • Custom branding
  • Logo customization
  • Color scheme adjustment
  • Custom domain support

System Tools​

Logging​

  • Debug logs
  • Activity logs
  • Authentication logs
  • ESP callback logs
  • Failed job logs

Maintenance​

  • Database health check
  • Cron job monitoring
  • System updates
  • Cache management

Addons​

  • Extend functionality
  • Install third-party addons
  • Enable/disable features
  • Addon marketplace

Security​

Authentication​

  • Secure login
  • Two-factor authentication (2FA)
  • Session management
  • IP-based restrictions

Data Protection​

  • Encrypted connections
  • Password hashing
  • CSRF protection
  • XSS prevention

Next Steps​

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