Campaigns Overview

The Campaigns module is the heart of Mumara Campaigns, enabling you to create, schedule, and send email communications to your subscribers. From simple one-time broadcasts to complex automated sequences, this module provides all the tools needed for effective email marketing.

Campaign Types

Mumara Campaigns supports several types of email campaigns:

Type	Description	Use Case
Broadcasts	One-time email campaigns sent to lists or segments	Newsletters, announcements, promotions
Split Tests	A/B testing to compare campaign variations	Optimizing subject lines, content, send times
Autoresponders	Automated email sequences (drip campaigns)	Welcome series, onboarding, nurture sequences
Triggers	Event-based automated emails	Form submissions, status changes, actions
Evergreen	Recurring campaigns on schedules or RSS feeds	Regular updates, content digests, RSS newsletters

How Campaigns Work

+------------------------------------------------------------------+
|                        CAMPAIGN WORKFLOW                          |
|                                                                   |
|   +-------------+    +-------------+    +-------------+           |
|   |   CREATE    |    |  SCHEDULE   |    |    SEND     |           |
|   |  BROADCAST  |--->|  CAMPAIGN   |--->|   EMAILS    |           |
|   +-------------+    +-------------+    +-------------+           |
|         |                  |                  |                   |
|         v                  v                  v                   |
|   +-----------+      +-----------+      +-----------+             |
|   | - Subject |      | - Lists   |      | - Queue   |             |
|   | - Content |      | - Segments|      | - Deliver |             |
|   | - Template|      | - Time    |      | - Track   |             |
|   | - Preview |      | - SMTP    |      | - Report  |             |
|   +-----------+      +-----------+      +-----------+             |
+------------------------------------------------------------------+

Step 1: Create a Broadcast

A broadcast is the email content itself - the subject line, HTML body, text version, and preheader text. Think of it as your email template ready to be sent.

Step 2: Schedule the Campaign

Scheduling connects your broadcast to recipients and delivery settings:

• Select recipients (contact lists or segments)
• Choose sending servers (SMTP nodes)
• Set delivery time (immediate or scheduled)
• Configure tracking options

Step 3: Send and Track

Once scheduled, the system:

• Prepares the recipient list
• Personalizes content for each subscriber
• Delivers emails through your SMTP servers
• Tracks opens, clicks, and engagement

Core Components

Broadcasts

Broadcasts contain your email content:

• Subject line with personalization support
• Preheader text (preview text in inbox)
• HTML content via editor or drag-and-drop builder
• Plain text version for non-HTML clients
• Attachments when needed

Recipients

Target your campaigns to:

• Contact Lists - Send to one or more lists
• Segments - Dynamic groups based on filters
• Split Tests - Test variations before full send

Sending Configuration

Control how emails are delivered:

• SMTP Servers - Select which servers to use
• Sending Pattern - Sequential or random server selection
• Speed Limits - Throttle hourly send rate
• Threading - Parallel processing for faster delivery

Tracking

Monitor campaign performance:

• Open Tracking - Who opened your emails
• Click Tracking - Which links were clicked
• Unsubscribe Tracking - Who opted out
• Bounce Handling - Failed deliveries

Module Navigation

Access campaign features from the Campaigns menu:

Menu Item	Description
Broadcasts	Create and manage email content
Evergreen Campaigns	Recurring automated campaigns
Drip Campaigns	Automated email sequences (triggered by events)
Split Tests	A/B testing for campaigns
Spintax	Create rotating content variations
Dynamic Content Tags	Configure conditional content blocks
Scheduled Campaigns	One-time scheduled campaign sends

Triggers

To initiate drip campaigns automatically, configure Triggers under the Actions menu. Triggers respond to events like contact additions, profile updates, and form submissions.

Quick Start Guide

1. Create Your First Broadcast

1. Navigate to Campaigns → Broadcasts
2. Click Add New
3. Choose your editor (HTML Editor, Drag & Drop Builder, or AI Builder)
4. Pick a template from the gallery or start blank
5. Enter broadcast name, group, and subject line
6. Create your email content
7. Add text body version
8. Save the broadcast

2. Schedule the Campaign

1. Navigate to Campaigns → Scheduled Campaigns
2. Click Add New
3. Select the broadcast you created
4. Select recipient lists or segments
5. Choose your SMTP servers
6. Set delivery time
7. Click Schedule

3. Monitor Results

1. Navigate to Statistics
2. View opens, clicks, and engagement
3. Analyze performance data

Personalization

Make your emails personal with merge tags:

Hello %%first_name%%,

Thank you for being a valued subscriber!

Available personalization:

• Recipient fields (%%field%%) - Name, email, custom fields
• Spintax ({{tag}}) - Random content rotation
• Dynamic content ([[tag]]) - Conditional blocks based on subscriber data
• General variables - Date/time, sender info, links

Automation Options

Drip Campaigns

Automated email sequences triggered by events:

• Welcome series for new subscribers
• Educational drip sequences
• Re-engagement campaigns
• Post-purchase follow-ups

Drip campaigns are initiated by Triggers (configured under Actions → Triggers).

Triggers (Actions Menu)

Triggers are configured under Actions → Triggers and automate actions based on events:

• Contact added to a list
• Contact added to a segment
• Profile field value changes
• Form submissions

Trigger actions include:

• Start a drip group
• Send a broadcast
• Send notification to admin
• Update contact status or fields

Evergreen Campaigns

Recurring campaigns that run automatically:

• Daily/weekly/monthly newsletters
• RSS-powered content updates
• Scheduled promotional campaigns

Best Practices

Content

• Clear subject lines - Tell subscribers what to expect
• Mobile-friendly design - Most emails are read on mobile
• Preheader optimization - Extend your subject line impact
• Plain text version - Always include for accessibility

Sending

• Test before sending - Send previews to yourself
• Segment your audience - Relevant content performs better
• Respect time zones - Send at optimal times
• Monitor deliverability - Watch bounce and complaint rates

Compliance

• Include unsubscribe - Required by law
• Honor opt-outs - Process immediately
• Identify sender - Clear "From" name and address
• Physical address - Required in many jurisdictions

Next Steps

• Broadcasts - Learn to create email content
• Drag & Drop Email Builder - Visual email builder with modules and AI chat
• Evergreen Campaigns - Set up recurring automated campaigns
• Drip Campaigns - Set up triggered email sequences
• Split Tests - Optimize with A/B testing
• Scheduling Campaigns - Schedule and send campaigns
• Dynamic Content Tags - Create conditional content and RSS integration