Broadcast Stats
View detailed performance metrics for your email campaigns, including opens, clicks, bounces, and unsubscribes. This page provides insights into the effectiveness of your campaigns, helping you analyze user engagement and optimize future email strategies.
Navigate to Statistics → Broadcast Stats to access campaign statistics.
Campaigns List
The main page displays all sent campaigns with summary metrics, allowing you to quickly compare performance across campaigns and identify which ones need attention.
Filtering Options
| Control | Description |
|---|---|
| Our records / User records | Switch between viewing campaigns created by administrators versus campaigns created by regular users - useful in Commercial ESP installations where users manage their own campaigns |
| Filter by admin | Narrow down the list to show only campaigns scheduled by a specific administrator, helping you track individual team member performance or find campaigns you're responsible for |
| Show entries | Control the number of campaigns displayed per page - increase this when you need to compare many campaigns at once or decrease for faster page loading |
| Search | Find specific campaigns by typing any part of the campaign name, scheduled user, or other visible fields - the list filters in real-time as you type |
Table Columns
| Column | Description |
|---|---|
| ID | A unique numeric identifier assigned to each campaign - useful when referencing a specific campaign in support requests or internal discussions |
| Campaign Name | The name you assigned when creating the campaign - choose descriptive names that include dates or purposes so they're easy to identify later |
| Scheduled By | The user account that scheduled this campaign - in multi-user installations, this helps track who is responsible for each campaign's performance |
| Broadcasts | The broadcast template that was used for this campaign - clicking this may take you to the broadcast details |
| Audience | The contact lists or segments that received this campaign - multiple lists are shown if the campaign was sent to more than one |
| Start Time | The exact date and time when the first email of this campaign was sent - useful for correlating engagement patterns with send timing |
| Contacts | The total number of contacts in your selected audience before any filtering or suppression was applied |
| Sent | The actual number of emails that were successfully handed off to the SMTP server - this will be lower than Contacts if some were skipped |
| Skipped | The number of contacts who were excluded from sending due to being on suppression lists, having invalid emails, being duplicates, or other filtering rules |
| Opened | Displayed as "Unique / Total" - unique opens count each contact once regardless of how many times they opened, while total opens count every open event including repeat views |
| Clicked | Displayed as "Unique / Total" - unique clicks count each contact once, while total clicks count every click event including the same person clicking multiple links or the same link multiple times |
| Unsubscribed | The number of contacts who clicked the unsubscribe link and opted out of future emails from this list as a result of this campaign |
| Details | Click this icon to open the full campaign statistics page with detailed breakdowns across multiple tabs |
| Download | Quick access to export this campaign's data without opening the full statistics page |
Campaign Statistics Detail
Clicking the Details icon opens the comprehensive statistics view for a single campaign. This page provides granular data across multiple tabs, each focusing on a different aspect of campaign performance.
Page Header
- Export Options - A dropdown menu providing access to various export formats including PDF summaries, CSV data files for individual metrics, and a complete ZIP archive of all campaign data
- Refresh - Manually refresh the statistics data on the current page, which is particularly useful when open/click tracking is processed via cron job rather than in real-time
Tabs Overview
| Tab | Contents |
|---|---|
| Summary | A dashboard view showing all key metrics at a glance, visual charts for domain and geographic analysis, and a record of how the campaign was configured |
| Opened | A detailed list of every contact who opened the email, including the timestamp, geographic location, device information, and whether the open was detected as automated |
| Clicked | A complete record of every click event showing which contact clicked which link, when they clicked, and from what location and device |
| Unsubscribed | A list of all contacts who unsubscribed as a result of this campaign, including when and from where they unsubscribed |
| Bounced | All failed deliveries with detailed SMTP error codes, bounce classifications (hard vs soft), and the full error messages returned by receiving servers |
| Complaints | Spam complaints received through ISP feedback loops, showing which contacts marked your email as spam |
| Logs | The complete delivery log for every email in the campaign, showing the full lifecycle from queuing through delivery and any subsequent engagement |
| A/B | Comparative analysis tools that let you break down performance by contact list, broadcast variation, SMTP sending node, individual links, or recipient browser |
Summary Tab
The Summary tab serves as your campaign dashboard, presenting the most important metrics and visualizations in one place.
Campaign Information
| Field | Description |
|---|---|
| Campaign name | The identifier you assigned to this campaign when scheduling - helps confirm you're viewing the correct campaign's statistics |
| Contact Lists | The lists and/or segments that received this campaign, displayed as clickable links that take you directly to those list management pages |
| Broadcasts | The broadcast template that provided the email content, subject line, and sender information for this campaign |
| Sending Nodes | The SMTP server(s) used to deliver this campaign's emails - if multiple nodes were configured, all will be listed here |
| Start time | The exact timestamp when the campaign began sending its first emails - useful for understanding engagement timing |
| Hourly speed | The rate limit that was configured for this campaign, showing how many emails per hour the system was allowed to send |
| Finish time | The timestamp when the last email of the campaign was sent - compare with Start time to understand total sending duration |
| Campaign duration | The total elapsed time from first email to last email - long durations on small campaigns may indicate throttling or SMTP performance issues |
| Status | The current state of the campaign: Complete (all emails sent), In Progress (still sending), Paused (manually or automatically stopped), or other states |
Audience Metrics
| Field | Description |
|---|---|
| Audience size | The total number of contacts that were initially targeted when the campaign was scheduled, before any suppression or filtering was applied |
| Deleted Contacts | Contacts who were part of the original audience but have since been deleted from the list - their engagement data remains in statistics but they no longer exist in the contact database |
| Sent | The number of emails that were successfully accepted by the SMTP server for delivery - this represents emails that left your system, though some may still bounce later |
| Skipped | Contacts who were excluded from the send, with an eye icon you can click to see the breakdown of skip reasons such as suppression, invalid format, duplicates, or missing required fields |
Engagement Metrics
| Field | Description |
|---|---|
| Opened | Displayed as "Unique / Total (percentage)" - the percentage is calculated as unique opens divided by emails sent, giving you your open rate for this campaign |
| Clicked | Displayed as "Unique / Total (percentage)" - the percentage is calculated as unique clicks divided by emails sent, showing your overall click rate |
| CTR | Click-Through Rate calculated as unique clicks divided by unique opens - this measures how compelling your email content was to people who actually opened it, independent of deliverability |
| Bounced | The number of emails that failed to deliver, shown with a percentage of total sent - bounce rates above 2-3% indicate list quality issues that need attention |
| Unsubscribed | The number of contacts who opted out after receiving this campaign, shown with a percentage - rates above 0.5% may indicate content or frequency problems |
Campaign Configuration
This section provides a permanent record of how the campaign was configured when it was scheduled, which is useful for understanding why results turned out the way they did.
| Field | Description |
|---|---|
| Threads | The number of concurrent sending processes that were used - higher thread counts send faster but may overwhelm some SMTP servers |
| Track Opens | Whether open tracking was enabled for this campaign - if set to No, open statistics will show zero even if recipients viewed the email |
| Track Clicks | Whether click tracking was enabled - if set to No, click statistics will show zero and links went directly to destinations without tracking |
| Insert Unsubscribe Link | Whether the system automatically inserted an unsubscribe link into the email - required for compliance with anti-spam regulations |
| Hourly speed | The emails-per-hour limit that was configured - lower speeds can improve deliverability but extend campaign duration |
| Sending mode | Whether emails were sent in Batches (with pauses between groups) or Continuous (as fast as allowed) |
| Sender details | Whether the From name and email were set as Custom values specifically for this campaign or pulled From List settings |
| Scheduled by | The user who scheduled this campaign and the date/time they did so - useful for accountability in team environments |
Visual Analytics (Right Panel)
The right side of the Summary tab displays graphical representations of your campaign data:
Quick Stats Cards - Four prominent cards showing the total counts for Opened, Clicked, Unsubscribed, and Bounced, each with an icon for quick visual scanning of campaign health.
Top Domains Chart - A horizontal bar chart showing which email domains (gmail.com, yahoo.com, outlook.com, etc.) had the most opens and clicks, helping you understand your audience composition and identify if certain providers have deliverability issues.
Opened vs Unopened - A progress bar visualization showing the percentage of recipients who opened versus those who didn't, giving you an immediate sense of overall engagement.
Countries by Email Opened - A world map with color intensity indicating which countries had the most email opens, useful for understanding your geographic reach and optimizing send times for your primary audience regions.
Opened Tab
The Opened tab provides a detailed record of every email open event, showing exactly who opened your email, when, from where, and on what device.
Controls
| Control | Description |
|---|---|
| Filter dropdown | Filter the opens list to show only contacts from a specific list or segment, or select All to see opens across all lists in the campaign |
| Exclude bots | Toggle this on to filter out automated opens from email security scanners, corporate preview systems, and other non-human opens that can inflate your engagement metrics |
| Display Emails | Toggle email address visibility on or off - useful for taking screenshots or showing statistics to others without exposing contact information |
| Search | Search for specific contacts by email address or other visible fields to quickly find whether a particular person opened |
Data Refresh
If open/click tracking is set to Cron processing in Application Settings, a message displays: "The statistics data is updated every minute. Last updated at [time]". When set to Real-time processing, statistics reflect immediately without delay.
Table Columns
| Column | Description |
|---|---|
| ID | The unique identifier for this contact in your database - useful for cross-referencing with other systems or finding them in contact management |
| Email Address | The email address of the contact who opened - the same contact may appear multiple times if they opened the email more than once |
| List/Segment | Which contact list or segment this person belongs to - helps identify if certain lists have higher engagement than others |
| IP Address | The IP address from which the email was opened - useful for detecting unusual patterns like multiple contacts opening from the same IP, which might indicate forwarding or fraud |
| Bot | An indicator showing whether this open was detected as automated by security scanning software rather than a human - these opens happen instantly and often from known bot IP ranges |
| City | The city associated with the IP address based on geolocation lookup - accuracy varies but generally reliable for identifying metropolitan areas |
| Region | The state, province, or region associated with the IP address - useful for understanding geographic distribution within countries |
| Zip | The postal or ZIP code associated with the IP address - available in some regions but not all, depending on geolocation data availability |
| Country | The two-letter country code where the open originated - highly reliable and useful for understanding your international reach |
| Browser | The web browser or email client used to open the email, such as Chrome, Safari, Outlook, or Apple Mail - helps you prioritize which email clients to test for rendering |
| OS | The operating system of the device used to open, such as Windows, macOS, iOS, or Android - tells you the split between desktop and mobile engagement |
| Date/Time | The exact timestamp when the open occurred - analyzing open times helps you determine optimal send times for future campaigns |
Clicked Tab
The Clicked tab shows every click event from your campaign, including which link was clicked, who clicked it, and complete context about the click.
Table Columns
| Column | Description |
|---|---|
| ID | The unique contact identifier - use this to find the contact in your database or cross-reference with other systems |
| Email Address | The email address of the person who clicked - contacts appear once for each click, so the same person may appear multiple times if they clicked multiple links |
| List/Segment | Which list or segment this contact belongs to - compare click rates across lists to understand which audiences are most responsive |
| Link Clicked | The full URL that was clicked - analyzing which links get the most clicks tells you what content resonates most with your audience |
| IP Address | The IP address from which the click originated - can reveal patterns like multiple people in the same office clicking, or unusual click patterns that might indicate bots |
| Bot | Whether this click was detected as automated - email security systems often click every link in emails to scan for malware, which can inflate click counts |
| City | The city where the click originated based on IP geolocation - helps understand geographic engagement patterns |
| Region | The state or region where the click came from - useful for regional marketing analysis |
| Zip | The postal code associated with the clicking IP address, where available |
| Country | The country where the click originated - reliable indicator of your international engagement |
| Browser | The browser used to click the link - important for ensuring your landing pages work well in the browsers your audience actually uses |
| OS | The operating system of the clicking device - shows the balance between desktop and mobile clicks, which should influence landing page design |
| Date/Time | When the click occurred - the time between email send and click can indicate urgency of your offer or how long people take to act |
Unsubscribed Tab
The Unsubscribed tab lists all contacts who opted out of future emails after receiving this campaign, providing context about when and where they made that decision.
Table Columns
| Column | Description |
|---|---|
| ID | The contact's unique identifier in your database - even after unsubscribing, their record remains for historical purposes |
| The email address that unsubscribed - these addresses are automatically added to your suppression list to prevent future sends | |
| List | The specific list they unsubscribed from - in campaigns sent to multiple lists, this shows which list they chose to leave |
| IP | The IP address from which they clicked the unsubscribe link - unusual patterns like many unsubscribes from one IP might indicate forwarding or link prefetching |
| City | The city where the unsubscribe request originated - geographic patterns in unsubscribes might indicate regional content relevance issues |
| Region | The state or region of the unsubscribe - useful for identifying if certain regions find your content less relevant |
| Zip | The postal code associated with the unsubscribe location, where geolocation data is available |
| Country | The country from which the contact unsubscribed - different countries have different expectations for email frequency and content |
| Browser | The browser used to unsubscribe - also indicates whether they unsubscribed from desktop or mobile email client |
| OS | The operating system of the device used to unsubscribe - provides additional device context |
| Date/Time | Exactly when the unsubscribe occurred - immediate unsubscribes (within seconds of send) often indicate email preview auto-clicking, while delayed unsubscribes suggest the person read the content first |
Bounced Tab
The Bounced tab shows all delivery failures for the campaign, providing detailed technical information about why each email couldn't be delivered.
Table Columns
| Column | Description |
|---|---|
| ID | The contact identifier for the person whose email bounced - useful for finding and managing their contact record |
| The email address that bounced - depending on your bounce handling settings, hard bounces may automatically suppress this address from future sends | |
| Type | The bounce classification: "hard" bounces are permanent failures (address doesn't exist), while "soft" bounces are temporary issues (mailbox full, server unavailable) that may resolve on retry |
| Code (Rule id) | The SMTP error code returned by the receiving server, such as 5.1.1 (user unknown) or 5.2.1 (mailbox full) - these codes follow RFC standards and indicate specific failure reasons |
| Reason | A brief human-readable summary of why the bounce occurred, translated from the technical SMTP code |
| Details | The full SMTP response message returned by the receiving mail server - contains detailed technical information useful for troubleshooting delivery issues |
| Date/Time | When the bounce notification was received - this may be seconds after sending or delayed if the receiving server queued the message before rejecting |
Bounce Types
| Type | Description |
|---|---|
| Hard | A permanent delivery failure indicating the email address is invalid, the domain doesn't exist, or the mailbox has been permanently disabled - these addresses should be removed from your lists and never emailed again |
| Soft | A temporary delivery failure that might succeed if retried - common causes include full mailboxes, temporarily unavailable servers, or messages too large - Mumara will typically retry soft bounces before marking them as failures |
Common Bounce Codes
| Code | Description |
|---|---|
| 5.1.1 | User unknown - the recipient email address does not exist on the receiving server, usually due to a typo or a deleted account |
| 5.1.10 | Recipient domain has null MX - the domain exists but is not configured to receive any email at all |
| 5.2.1 | Mailbox disabled or not accepting messages - the account exists but is either disabled by the administrator or has refused delivery |
| 5.7.1 | Message rejected due to policy - the receiving server blocked your message based on content filtering, sender reputation, or other policy rules |
Complaints Tab
The Complaints tab shows spam complaints received through ISP feedback loops, which occur when recipients click "Report Spam" or "Mark as Junk" in their email clients.
Table Columns
| Column | Description |
|---|---|
| ID | The contact identifier for the person who complained - these contacts should be permanently suppressed from all future mailings |
| Email Address | The email address that filed the spam complaint - major ISPs report these through feedback loops, and high complaint rates can damage your sender reputation |
| Details | Any additional information provided with the complaint, which varies by ISP - some provide context about why the complaint was filed |
| Date/Time | When the complaint was reported to you through the feedback loop - this may be delayed from when the recipient actually clicked spam |
Complaint Rates
Spam complaints are one of the strongest negative signals to ISPs. Keep your complaint rate below 0.1% (1 in 1,000 emails). Rates above 0.3% can result in your sending domain being blocked by major email providers. If you see high complaint rates, immediately investigate your list acquisition practices, email frequency, and content relevance.
Logs Tab
The Logs tab provides the complete delivery audit trail for every email in the campaign, showing the full lifecycle from initial queuing through delivery and any subsequent engagement.
Filter Buttons
Quick filter buttons let you view only emails in a specific state:
| Filter | Description |
|---|---|
| All | Display every email record in the campaign regardless of current status - use this for a complete overview |
| Delivered | Show only emails that were successfully delivered to the recipient's mail server - note that delivered doesn't guarantee inbox placement |
| Opened | Show only emails that have been opened at least once by the recipient - these are your engaged contacts |
| Clicked | Show only emails where the recipient clicked at least one link - these are your most engaged contacts |
| Unsubscribed | Show only emails where the recipient subsequently unsubscribed - helps identify which emails led to opt-outs |
| Bounced | Show only emails that failed to deliver - use this to quickly audit delivery problems |
| Injected | Show emails that were submitted to the SMTP server but don't yet have a confirmed delivery status - these are in transit |
Table Columns
| Column | Description |
|---|---|
| ID | The contact identifier - use this to cross-reference with other tabs or find the contact in your database |
| The recipient email address for this delivery attempt | |
| Activity | The most recent tracked action for this email: Opened, Clicked, or "---" if no engagement has been recorded |
| Status | The current delivery state: Delivered (accepted by recipient server), Bounced (rejected), Injected (submitted but pending), or other states |
| Sending Node | Which SMTP server or sending node was used to send this particular email - useful for comparing deliverability across different sending infrastructure |
| Message ID | The unique identifier assigned to this specific email message - essential for tracing delivery issues with your SMTP provider or recipient IT departments |
| Response | The SMTP server response received after attempting delivery - shows "Success" for delivered emails or the error message for failures |
| Created at | The timestamp when this email was queued for sending - the gap between this and delivery time shows processing speed |
| Last Activity | The timestamp of the most recent tracked event for this email, whether that's delivery confirmation, an open, a click, or other activity |
A/B Tab
The A/B tab provides comparative analysis tools that break down your campaign performance across different dimensions, helping you identify what's working and what needs improvement.
View Options
Select different views using the radio buttons to analyze performance from various angles:
| Option | Description |
|---|---|
| Contact Lists | Compare engagement metrics across the different contact lists or segments included in this campaign - reveals which audiences are most responsive |
| Campaigns | When multiple broadcast variations were used (A/B testing), compare performance between them to identify winning content or subject lines |
| SMTP | Compare delivery and engagement rates across different sending nodes - helps identify if certain SMTP servers have better deliverability |
| Top clicks | Rank all links in your email by click count - shows which content, offers, or calls-to-action generated the most interest |
| Clicks by browser | Break down clicks by the browser or email client used - helps you understand your audience's technical profile |
Contact Lists View
| Column | Description |
|---|---|
| ID | A sequential row number for reference |
| List/Segment | The name of the contact list or segment being analyzed - click to navigate to that list's management page |
| Sent | The number of emails sent to contacts in this particular list - larger lists naturally have more absolute opens/clicks |
| Opened | The number of opens from this list with the percentage (opens ÷ sent) - compare percentages across lists to find your most engaged audiences |
| Clicked | The number of clicks from this list with the percentage (clicks ÷ sent) - higher percentages indicate lists with greater interest in your content |
Campaigns View
| Column | Description |
|---|---|
| No. | A sequential row number for reference |
| Campaign | The broadcast variation name - if you tested different subject lines or content, each variation appears separately |
| Sent | How many emails were sent with this particular broadcast variation |
| Opened | Opens for this variation with percentage - the variation with the highest open rate had the most compelling subject line or preview text |
| Clicked | Clicks for this variation with percentage - the variation with the highest click rate had the most engaging content |
SMTP View
| Column | Description |
|---|---|
| No. | A sequential row number for reference |
| SMTP | The name of the sending node that delivered these emails - if you use multiple SMTP servers, each appears separately |
| Sent | How many emails were sent through this particular SMTP server |
| Opened | Opens for emails sent through this node with percentage - significantly lower open rates might indicate deliverability issues with that server's IP reputation |
| Clicked | Clicks for emails sent through this node with percentage - should correlate with open rates unless there are content rendering issues |
Top Clicks View
| Column | Description |
|---|---|
| No. | The rank of this link by click count, with #1 being the most clicked |
| Link | The full destination URL that was clicked - analyze your top links to understand what content your audience cares about most |
| Clicked | The number of times this link was clicked with the percentage of total clicks it represents - helps prioritize what content to feature prominently in future emails |
Clicks by Browser View
| Column | Description |
|---|---|
| Client | The browser or email client name, such as Chrome, Firefox, Safari, Mobile Safari, Outlook, or Apple Mail |
| Number of opens | How many clicks came from users of this browser - despite the column name, this shows clicks not opens, helping you understand which browsers to prioritize for landing page testing |
Exporting Statistics
Export your campaign data for external analysis, reporting to stakeholders, compliance records, or importing into other systems.
Available Exports
| Export | Format | Description |
|---|---|---|
| Overview | A formatted summary report suitable for sharing with stakeholders, containing key metrics and visualizations in a printable document | |
| Opened | CSV | Raw open event data including all columns from the Opened tab, suitable for import into spreadsheets or analysis tools |
| Clicked | CSV | Complete click event data with all available fields, useful for building engagement-based segments or lead scoring |
| Unsubscribed | CSV | A list of all contacts who unsubscribed with timestamps and context, important for compliance documentation |
| Bounced | CSV | All bounce records with SMTP codes and error details, useful for list cleaning or diagnosing deliverability issues |
| Complained | CSV | Spam complaint records for compliance documentation and identifying problematic contacts |
| Logs | CSV | The complete delivery log for every email, providing a full audit trail of the campaign |
| Export All | ZIP | A compressed archive containing all of the above exports in a single download |
How to Export
- Click the Export Options dropdown in the page header
- Select the type of export you need from the menu
- For small datasets, the download begins immediately in your browser
- For large campaigns with thousands of records, the export is queued for background processing and will appear in Tools → Exported Files when ready
Best Practices
Interpreting Your Results
- Open rates vary significantly by industry, but comparing your campaigns against each other reveals which subject lines and send times work best for your specific audience
- Click-through rate (CTR) is often more meaningful than raw click counts because it measures content effectiveness independent of list size and deliverability
- Bounce rates above 2-3% indicate list quality problems that will damage your sender reputation over time - investigate the source of bad addresses
- The Top Domains chart reveals which email providers your audience uses most, helping you prioritize inbox testing and troubleshoot provider-specific deliverability issues
Taking Action on Your Data
- Hard bounced addresses should be removed from your lists immediately - continuing to email them damages your sender reputation
- Contacts who open but never click might benefit from different content, clearer calls-to-action, or more compelling offers
- High unsubscribe rates from specific campaigns suggest content mismatch - review what was different about those campaigns
- Use the A/B analysis to identify which contact lists are most engaged, which SMTP nodes have the best deliverability, and which links generate the most interest
Understanding Bot Activity
Email security systems in corporate environments often automatically open emails and click links to scan for threats. The Exclude bots toggle filters these automated interactions based on behavioral patterns and known bot signatures. Use this filter when you need accurate human engagement metrics, but keep in mind that bot activity can also indicate which corporate domains have aggressive security scanning.
Next Steps
- Evergreen Stats - View analytics for recurring evergreen campaigns
- Trigger Stats - Monitor performance metrics for automation triggers
- Broadcasts - Create and schedule new email campaigns